“There is no other entertainment phenomenon like Harry Potter. This book has sold ridiculous amounts of copies & movie tickets, not to

“There is no other entertainment phenomenon like Harry Potter. This book has sold ridiculous amounts of copies & movie tickets, not to mention paraphernalia. People do not just like Harry Potter, they are obsessed with it. I cannot think of a brand that has more audience loyalty than Harry Potter.” - Jennifer Sciarra #lovemarks #harrypotter

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